Styled “Auffallend ausgeglichen” (“Strikingly balanced”), the campaign offers more than 40 health-promoting programs in 17 health resorts and spas in Thuringia. All of the 40 programs were either newly developed or modernized. The project partners are Thüringer Tourismus GmbH (TTG) and Thüringer Heilbäderverband e. V. (THBV). Thuringia’s abundant natural remedies, such as brine, healing water, moor mud, and healing air, are combined with tourist attractions and landmarks, such as wine atomization at the Bad Sulza graduation house and dream trips in the brine mist at Bad Salzungen. Participants can relax from the stresses of everyday life and at the same time experience the diversity of Thuringia's tourism landscape – a proactive response by TTG and its partners to the increased demand for health-oriented services with a pronounced wellness factor. (hw)
