Tourism in Thuringia

Wartburg and Classical Weimar, Hainich and the Thuringian Forest – in Thuringia, cultural world heritage meets natural world heritage. There's something to discover on every corner. Everything is easy to reach, without rushing and without stress. This makes the region attractive both for tourists and for investors in tourism.

At a glance

Thuringia's potential as a location for nature, cultural and day tourism is easy to tap into, as the state's tourism strategy has set the course for future investment.

With its 2025 state tourism strategy, the Free State is setting the right course.

A lead generation programme initiated by the Thuringian Ministry of Economic Affairs, Science and Digital Society (TMWWDG) focuses on the establishment of premium hotels and holiday parks in locations that are very popular with tourists. These measures are accompanied by attractive incentive programmes.

Investors and hotel operators interested in locating in Thuringia benefit from our extensive range of free services.

Service

We:

  • support investors and operators in your search for a suitable location for your tourism project
  • inform you about the market and business environment in thuringia
  • provide you with economic and regional data
  • provide information about relevant tourism networks and introduce you to project partners with expertise in planning regulations
  • give consultation on incentive programmes and accompany you during the application process
  • assist you in obtaining permits
  • support you with your financing concept and an adequate financing structure
  • establish contact with possible local financing partners (if desired)
  • assist with recruiting skilled staff

Facts and figures

  • 10.3 million nights' accommodation (2019)
  • 4.1 million guest arrivals (2019)
  • Average visit time 3.0 days per guest (2019)
  • Approx. 63,000 guest beds in 1,280 establishments
  • 86,000 jobs directly and indirectly dependent on tourism in Thuringia
  • Sales revenue accounts for 1.8% of the total economy
  • Potential of 180 million guests in a surrounding area of 500 km
  • Perfect location and accessibility in the center of Germany

Discover Thuringia

Thüringer Tourismus GmbH (TTG) would like to introduce you to the holiday destination of Thuringia and all the opportunities it offers.

Mystical Wartburg Castle

Experience Wartburg Castle like never before and join us on a unique journey to this special UNESCO World Heritage Site in Eisenach.

Downloads and information

Downloads

Contact

Kathrin Pabst

Kathrin Pabst Director Tourism

Invest in Thuringia

Ralph J. Leder

Ralph J. Leder Director Financial Service

Invest in Thuringia

Please contact us.