Activities:
- Market research and target group analysis, - Development of marketing strategies and concepts, - Creation and implementation of marketing plans, - Branding and brand development, - Development of advertising campaigns, content marketing and content creation, - Social media marketing, - Search engine optimisation (SEO), - Search engine marketing (SEM) and pay-per-click advertising (PPC), - Email marketing and newsletter campaigns, - Influencer marketing, - Event marketing and event management, - Public relations and press relations, - Design of print media (flyers, brochures, posters, etc.). ), - web design and development of websites, - analysis and evaluation of marketing campaigns, - customer care and relationship management, - brand consulting and positioning, - online and offline advertising, - video production and video marketing, - mobile marketing and app development, - affiliate marketing, - conversion optimisation and user experience (UX), - marketing automation and CRM integration, - online marketplace strategies (e.g. Amazon marketing), - e-commerce consulting and optimisation.